Common Questions

Q: How much does a typical project cost?

Honestly, it’s irresponsible for me to talk pricing before I have any details on your project, and pricing varies substantially from project to project.

To combat this, we’ll do a quick feasibility analysis to make sure that there’s a solid ROI in place for your business before starting anything.  I will not work with you if I can’t make a win/win business case for both parties.

Ultimately though, if getting the lowest price is priority #1 for you, then we’re probably not the best match.


Q: What do you need to get me a price for my project?

I don’t prescribe solutions (or send quotes) until I fully understand the problem you’re facing.

As always, the first step is the Clarity Call, and if I can’t responsibly get you a full price after that, we’ll start with a smaller discovery project after which you will have a price for the full project.

Q: What’s your process like?

Lucky for you, I’ve got an entire page dedicated to this!

Q: How long do projects usually take?

Like price, this varies quite a bit, though you should expect that it will take between 2 weeks and a couple of months to complete your project, depending on what we need to do.

Q: Who is your ideal client/customer?

If these criteria describe you, then you’re my ideal customer:

  • You’re a SaaS company owner, CMO, or marketing manager.
  • Your company is already doing at least $50K MRR.
  • You and your management team have enough bandwidth to properly handle a substantial change to your on-boarding flow.
  • You’re incredibly-honest and transparent with the things they do and say.
  • You’ve hired some independent work before, and are comfortable with that kind of relationship.
  • You’re more focused on results than on any specific deliverable.
  • You’re outgoing and willing to entertain some friendly banter on the phone before and after the heady stuff.

Ultimately, most projects usually take months to complete, so if we’re not compatible as people, it’s going to be a pain to work together.

Q: How many projects will you take on at once? What’s your capacity?

I can really only handle one new project per month at most, though I almost always have time to talk with someone and see if there’s a good fit for next month.

Q: Why do you have so few projects in your portfolio?

I’ve been freelancing since 2014 (about 6 years when writing this), though two things keep me from having a huge portfolio:

  1. I only like to feature my work if I’ve typed up a relevant case study; and
  2. I only work with a small number of clients each year.

Keeping my client base small allows me to intimately focus on their projects, though it does limit my capacity to produce case studies.

Q: What kinds of projects do you like working on the most?

There’s two kinds of projects that I really enjoy working on:

  1. Projects that have very substantial experience issues and lots of traffic behind them.
  2. Projects with very complicated business models where simple solutions are more challenging.

If you have a project like this, please reach out to me!

Q: Will there be a dip in traffic if I change my site?

Almost always, you will find a slight dip in traffic initially, yes.

This is because (1) search engines need some time to understand your new site structure, and (2) other links you have pointing to your site will need to be redirected.

During our discovery phase, I’ll learn a little about your current marketing strategy to find out what we need to do to mitigate this as much as possible.

Q: What if I don’t like your designs? How do revisions work?

When someone hires me to do design work, it’s on me to deliver that work in the most effective way possible, and often design-level feedback can detract from the effectiveness of the solution.  Sometimes, what your customers need and what you want from an experience are at odds, and I’ll generally advocate for your customers.

That being said, there are situations in which there are legitimate business reasons to modify a suggestion of mine.  When that’s the case, I’ll do my best to understand the business landscape more deeply and make another suggestion.

Q: What’s your design style like?

I prefer to err on the side of a simple & minimal design aesthetic.  I’ve found that the more complexity you try to bake into a site, the less likely it is that it will resonate with your customers.

That being said, that doesn’t mean I can’t tackle complex projects: I’ll just do my best to make the resulting experiences as simple as possible.

Q: What tech stack do you prefer to use?

The tools I use to complete the project depend on the project requirements, though here’s a quick snapshot:

  • Adobe XD is my favorite mockup & design tool.
  • HTML/SCSS/Javascript, of course (Bootstrap 4 is my favorite responsive framework).
  • WordPress is my go-to CMS for simpler sites (for custom theme builds, I use the _s starter theme).
  • VueJS is my favorite MVC framework if you’re looking for a web application.